Access Pointe is a Managed Markets Company, we are not a traditional agency, Managed Markets is our primary focus and we treat the development of its strategy and tactics and education with the professionalism, thoroughness, and creativity it deserves

Strategic Core competencies:

§         Managed Markets Market Research

o        Competitive intelligence

o        Influence mapping

o        Pricing and contracting analysis

o        Quantitative, qualitative, and situational analysis

§         Segmentation

§         Managed care branding

§         Pharmacoeconomic models

§         Message development and testing

§         Advisory boards

Tactics
Access Pointe’s team aligns tactical execution with strategic imperatives, combining high design and high science to develop clinical presentations, educational programming, and other communication tools that convey your value message to government and commercial payers and guide the decision making process.

 
Managed Care and Reimbursement Training Programs
Managed care marketing tools are only as good as the training behind them. Access Pointe backs every strategic communication device with intensive training on how and when to use it most effectively. By educating your account managers on the strategy, messaging and positioning behind the programming, we ensure you receive the full value of your managed care investment.

Training Core competencies:

§         One-on-one and group training

§         User training guides

§         Web-based training

§         Playbooks